One of the key ideas behind Wardley Mapping is that we make better decisions when we understand:
- who our work benefits
- what those benefits are, and
- the system of capabilities that come together to make it all happen in the market.
That’s what a Wardley Map is all about — making a model that represents the basics of the strategic situation, so we can make sense of it and act with purpose. About Simon Wardley Simon is a former CEO, former advisory board member of startups (all now acquired by US Giants), fellow of Open Europe, inventor of Wardley Mapping, twice voted in the top 50 most influential people in the UK IT industry and a regular conference speaker. As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems.
About Simon Wardley
Simon is a former CEO, former advisory board member of startups (all now acquired by US Giants), fellow of Open Europe, inventor of Wardley Mapping, twice voted in the top 50 most influential people in the UK IT industry and a regular conference speaker. As a geneticist with a love of mathematics and a fascination in economics, Simon has always found himself dealing with complex systems.